Black Friday in Germany usually starts on the fourth Friday of November, right after Thanksgiving. In 2024, it begins on November 29, with many stores offering deals starting earlier that week. Expect big discounts across major retailers like Amazon, Zalando, and Media Markt, continuing through Cyber Monday.

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Black Friday Germany 2024: Everything You Need to Know About the Biggest Shopping Event of the Year

Black Friday in Germany is one of the most awaited shopping days of the year, with incredible discounts across all categories, from electronics to fashion and beauty. Whether you’re hunting for the best Black Friday deals on Amazon Germany, looking to update your wardrobe at Zalando, or hoping to score tech deals at Media Markt, this guide has you covered. Here’s everything you need to know about Black Friday Germany 2024, including start dates, end dates, participating stores, and tips to maximize your savings.

What Is Black Friday, and Why Is It So Important in Germany?

Black Friday has become a major shopping event in Germany, much like it is in the United States. It marks the beginning of the holiday shopping season and offers some of the year’s best discounts. In 2024, Black Friday falls on November 29, but many stores begin offering deals days or even weeks earlier. This extended sale period, often referred to as “Black Week” or “Cyber Week,” provides ample opportunities for shoppers to grab their favorite items at reduced prices.

Why Black Friday Is Popular in Germany

The popularity of Black Friday in Germany has skyrocketed over the years, driven by increasing consumer demand for pre-holiday discounts. Shoppers eagerly anticipate deals on tech gadgets, fashion, home appliances, and more, making it the perfect time to check items off holiday shopping lists.

When Does Black Friday 2024 Start and End in Germany?

Black Friday 2024 officially begins at midnight on November 29 and runs through the day, but many sales extend into the weekend and culminate on Cyber Monday, December 2, 2024. Additionally, several retailers kick off their Black Friday sales days or even weeks in advance, turning it into a full shopping season.

Black Week: Starting as early as November 25, 2024, with discounts leading up to the main event.
Cyber Week: Extending from December 2 through December 6, 2024, for additional online-only deals.

Computers: Black Friday’s Most Wanted

For those seeking great deals on computers, Black Friday offers unparalleled opportunities. Major retailers are offering steep discounts on laptops, desktops, and accessories, making it the perfect time to upgrade or invest in a new device.

Retailer	Product	Regular Price (€)	Discounted Price (€)	Discount (%)
MediaMarkt	HP Pavilion 15 Laptop	799	599	25
OTTO	Lenovo IdeaPad 3	699	499	28
Saturn	Dell Inspiron Desktop	999	749	25
Amazon.de	Acer Aspire 5	649	479	26

Highlights in Computers

MediaMarkt: Known for its high-quality inventory, MediaMarkt is offering substantial discounts on versatile laptops suitable for students, professionals, and gamers alike.
OTTO: If you’re looking for value-driven deals, OTTO’s discounts on Lenovo laptops are perfect for budget-conscious buyers.
Saturn: Featuring well-built desktops like Dell Inspiron, Saturn is ideal for those seeking reliable machines for work or play.
Amazon Germany: Known for its competitive pricing, Amazon often outdoes competitors during Black Friday with exclusive offers on Acer and other premium brands.

Cellphones: Smartphones at Smarter Prices

Smartphones are some of the most sought-after products during Black Friday, with top brands like Samsung, Apple, and Google offering attractive price cuts. Here’s what you can expect:

Retailer	Product	Regular Price (€)	Discounted Price (€)	Discount (%)
MediaMarkt	Samsung Galaxy S24	999	799	20
OTTO	Apple iPhone 16	1199	999	17
Saturn	Google Pixel 8	899	699	22
Amazon.de	Xiaomi Mi 14	749	599	20

Highlights in Cellphones

MediaMarkt: Samsung’s flagship models are expected to feature prominently, offering robust performance and cutting-edge technology.
OTTO: Apple enthusiasts can save significantly on the latest iPhone models, which rarely see price drops outside of Black Friday.
Saturn: With its focus on mid-range and premium smartphones like Google Pixel, Saturn is an excellent choice for photography lovers.
Amazon Germany: Amazon’s deals on Xiaomi models deliver exceptional value, combining affordability with performance.

Home Appliances: Upgrade Your Home for Less

From washing machines to air fryers, Black Friday is a great time to purchase essential home appliances at heavily reduced prices.

Retailer	Product	Regular Price (€)	Discounted Price (€)	Discount (%)
MediaMarkt	Bosch Serie 6 Washing Machine	699	549	21
OTTO	Siemens iQ500 Dishwasher	799	629	21
Saturn	Miele Complete C3 Vacuum	299	229	23
Amazon.de	Philips Airfryer XXL	249	189	24

Highlights in Home Appliances

MediaMarkt: High-efficiency washing machines are among the store’s best deals, ensuring you get value for your investment.
OTTO: Known for premium kitchen solutions, OTTO’s dishwasher deals are ideal for those upgrading their appliances.
Saturn: The Miele vacuum is a standout deal for those prioritizing durability and quality.
Amazon Germany: Smaller appliances like Philips air fryers are heavily discounted, making them perfect for holiday cooking.

Televisions: Bigger Screens, Bigger Savings

Televisions are another hot ticket during Black Friday, with retailers offering discounts on everything from compact HD models to high-end 4K OLED screens.

Retailer	Product	Regular Price (€)	Discounted Price (€)	Discount (%)
MediaMarkt	LG OLED55CX6LA 55″	1499	1199	20
OTTO	Samsung QLED Q80T 65″	1799	1399	22
Saturn	Sony Bravia 75″	1999	1599	20
Amazon.de	Panasonic 4K LED 50″	899	699	22

Highlights in Televisions

MediaMarkt: Premium OLED screens, ideal for cinephiles, are discounted to bring high-quality visuals to more homes.
OTTO: Offering large-format Samsung QLED TVs, OTTO ensures an immersive viewing experience.
Saturn: The Bravia series by Sony is a great choice for gamers and movie buffs looking for top-tier performance.
Amazon Germany: Compact, high-quality options like Panasonic TVs cater to small spaces without compromising on features.

Amazon Black Friday Germany 2024

Amazon is one of the top destinations for Black Friday shopping in Germany, offering unbeatable discounts across a wide range of products.

When Do Amazon Black Friday Sales Start and End?

Amazon‘s Black Friday sales often begin as early as November 20, with Lightning Deals starting in the days leading up to November 29. The main event will feature 24-hour deals, and the discounts will typically continue through Cyber Monday on December 2.

Amazon Black Friday Discounts

Minimum Discount: 20-30% off popular categories like books, kitchen gadgets, and personal care items.
Maximum Discount: Up to 80% off on electronics, including TVs, smartphones, and home automation products.

Tips for Amazon Black Friday 2024:

Amazon Prime Members: Sign up for Amazon Prime to gain early access to Lightning Deals.
Wishlist Strategy: Create a wishlist ahead of time to monitor discounts on your favorite items.
Check Frequently: Deals change hourly, so check regularly to score the best prices.

Zalando Black Friday 2024: Fashion Deals You Can’t Miss

Zalando is the go-to platform for fashion lovers in Germany, and Black Friday 2024 promises huge discounts on clothing, shoes, and accessories from top brands.

When Do Zalando Black Friday Sales Start?

Zalando’s Black Friday sales are expected to kick off around November 25, 2024, with some exclusive deals starting even earlier. The main discounts will be available from November 29 through December 2, 2024, as part of their Black Weekend and Cyber Monday sale.

Best Black Friday Deals in Germany

Zalando Black Friday Discounts

Minimum Discount: 20% off selected items.
Maximum Discount: Up to 70% off premium brands like Adidas, Nike, and Calvin Klein.

Hot Categories on Zalando:

Winter Essentials: Jackets, boots, and scarves.
Designer Items: High-end brands at a fraction of the cost.
Activewear: Gym gear and sports shoes with significant markdowns.

Media Markt Black Friday 2024: Must-See Electronics Deals

Media Markt is a tech haven for Black Friday shoppers in Germany. The retailer slashes prices on TVs, laptops, smartphones, and more.

When Do Media Markt Black Friday Sales Start?

Media Markt usually begins its Black Friday promotions on November 24, 2024, with a week of pre-Black Friday deals leading up to the main event. The deals often extend into Cyber Monday and beyond.

Media Markt Black Friday Discounts

Minimum Discount: 15-25% on home electronics.
Maximum Discount: Up to 50% on large-ticket items like OLED TVs and gaming laptops.

Pro Tips for Shopping at Media Markt:

Early Bird Advantage: Visit stores early for doorbuster deals or shop online for convenience.
Price Comparison: Use tools like Idealo to compare Media Markt deals with other retailers.

Saturn Black Friday 2024: Tech Deals Galore

Saturn, a sister company to Media Markt, is another hotspot for tech deals during Black Friday in Germany. Whether you’re looking for home appliances or the latest gadgets, Saturn has something for everyone.

When Do Saturn Black Friday Sales Start?

Expect Saturn to roll out deals starting November 24, 2024, with major discounts available from November 29 through Cyber Monday.

Saturn Black Friday Discounts

Minimum Discount: 10% off small appliances.
Maximum Discount: Up to 60% on premium electronics and smart home devices.

Otto Black Friday 2024: The Ultimate Online Shopping Destination

Otto offers a wide array of products, from fashion and furniture to electronics. Their Black Friday sale is a must for shoppers looking for great deals in multiple categories.

When Do Otto Black Friday Sales Start?

Otto is likely to start offering Black Friday deals on November 25, 2024, with the main event running through the weekend and ending on Cyber Monday.

Otto Black Friday Discounts

Minimum Discount: 15% on home decor.
Maximum Discount: Up to 50% on select electronics and furniture.

Best Categories on Otto:

Home Appliances: Washers, refrigerators, and kitchen gadgets.
Fashion: Seasonal clothing and accessories.
Electronics: Deals on smart TVs, headphones, and tablets.

Other Key Stores to Watch

1. H&M and Zara Black Friday 2024

Both H&M and Zara will offer discounts of 20-50% on trendy and winter clothing items. The sales will run from November 28 through December 2, with some pre-Black Friday offers starting earlier.

2. Douglas and Sephora Black Friday 2024

Beauty lovers should check out Douglas and Sephora for fantastic deals on makeup, skincare, and fragrances. Discounts can range from 15-50%, and some luxury brands may have exclusive offers.

How to Prepare for Black Friday in Germany

1. Sign Up for Newsletters

Get notifications about early Black Friday deals by subscribing to newsletters from your favorite stores.

2. Download Shopping Apps

Retailer apps often provide exclusive app-only deals and notifications for when items on your wishlist go on sale.

3. Create a Wishlist

Adding items to your wishlist can make it easier to see which products get discounted. This is especially useful for platforms like Amazon and Zalando.

4. Set a Budget

With so many deals, it’s easy to overspend. Set a clear budget and prioritize the items you really need.

5. Use Price Comparison Tools

Sites like Idealo and Google Shopping can help you track prices and ensure you’re getting the best possible deal.

Online vs. In-Store: Which Is Better?

Online Shopping Advantages

Convenience: Shop from home and avoid the crowds.
More Variety: Access a wider range of deals, especially on platforms like Amazon.
Easy Price Comparison: Use tools to compare prices effortlessly.

In-Store Shopping Advantages

Instant Gratification: Get your purchases immediately without waiting for shipping.
Exclusive Doorbusters: Some deals are only available in physical stores.

Make the Most of Black Friday Germany 2024

Black Friday 2024 in Germany promises to be one of the biggest yet, with incredible deals across various categories. By planning ahead and using the tips in this guide, you can maximize your savings and make your holiday shopping stress-free. Whether you’re looking for the best Black Friday Amazon deals, tech bargains from Media Markt, or fashion steals from Zalando, there’s something for everyone.

Happy shopping, and may the best deals be yours!

FAQ: Black Friday 2024 Germany

When is Black Friday 2024?

Black Friday 2024 falls on November 29. It officially starts at midnight and continues throughout the day.

How long does Black Friday 2024 last?

Black Friday sales typically run from November 29 through Cyber Monday on December 2, with some retailers extending deals for the entire week.

How much cheaper are items on Black Friday?

Discounts on Black Friday range from 20% to 80%, depending on the category, with the highest savings often found on electronics and fashion.

When are electronics the cheapest in Germany 2024?

Electronics are often cheapest during Black Friday and Cyber Monday sales, starting around November 25 and peaking on November 29.

When is the real Black Friday?

The “real” Black Friday is on November 29, 2024, the Friday following the American Thanksgiving.

When is Amazon Black Friday 2024 in Germany?

Amazon Black Friday 2024 sales in Germany begin as early as November 20, with the main event on November 29 and deals extending through Cyber Monday.

On what date are the Black Friday deals?

Black Friday deals start on November 29, 2024, but many sales begin earlier in the week.

How long does Black Friday last?

Black Friday itself is one day, but sales often continue through Cyber Monday and into the following week.

On what date is Amazon Black Friday?

Amazon’s main Black Friday deals will be available on November 29, 2024.

When is the next Amazon promotion in 2024?

The next major Amazon promotion after Black Friday is likely to be Cyber Monday on December 2, 2024.

When is Black Monday 2024?

Black Monday, the day following Black Friday, is on December 2, 2024 and features online-only deals.

When is Black Friday at Apple 2024?

Apple’s Black Friday deals in 2024 will be on November 29, with promotions often running throughout the weekend.

Why is Black Friday always on the 4th Friday in November?

Black Friday falls on the 4th Friday of November because it follows Thanksgiving Day in the United States, which is celebrated on the fourth Thursday.